Hard Times

10 Ways To Overcome Hard Times

Hard times are here, now what?

Hard times have descended on us like the plague. This Virus pandemic has pushed most of us entrepreneurs into hard times with the near shutdown or limiting of commerce. The “shelter in place” mandate in most areas has slowed or just about completely stopped customer traffic, social gatherings and special events. These gatherings at stores, bars and restaurants, trade shows and outdoor market events are where we gather to sell, show off our products, meet new customers or otherwise socialize among our peers. Consequently, when this stops, so does a good part of our sales. So what do we do to survive?

Change is the New Norm During Hard Times

A fundamental part of overcoming business hard times is rooted in the mindset you have. It begins with a flexible and positive attitude and a willingness to change. Winston Churchill stressed this vital factor, saying, “To improve is to change; to be perfect is to change often.” Hard times are a part of life, and how we deal with these roadblocks determines whether or not it ultimately leads to success. I suggest that you follow these simple rules to keep your business on a firm foundation, ready to weather any storms aiming to damage your enterprise.

Adopt a Forward-Thinking Attitude

When you’re up against unexpected hard times that breed stress, your mind becomes muddled. Your self-esteem could take a tumble, affecting the way you see yourself and your business. “Doubting your abilities will impact your business unfavorably. For that reason, make use of hard times. See them as lessons to learn from.” Recognize that our best strategy is to find a way to use this downturn into an opportunity. Its time to get creative and think positive.

A Call To Action During Hard Times

Safeguard yourself by developing resilience. Understand that life comes with problems. Assess the situation objectively. Don’t be hard on yourself, and keep believing you can overcome the obstacles you are facing. Surround yourself with the right support network of people. Trusted friends, family, and peers. Don’t give up.

Believe, really believe

Never quit. If you believe, then you must really need to believe. You should be willing to sacrifice everything to achieve your goal. If you are fortunate enough to surround yourself with the right people, they will have the same mentality. You will run into obstacles all along the way, but how you deal with them and how you overcome them, that will determine your success. Believe that the only thing that can keep you down is gravity.

Perseverance and Determination

Running a business isn’t easy. If anyone tells you otherwise, they’re lying. However, you can survive in the business world by Embracing the warrior mindset and refuse to become a number in the statistics of business failures. “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance. It is so hard and you pour so much of your life into this thing, there are such rough moments in time that most people give up. And I don’t blame them, it’s really tough.” – Steve Jobs, Apple co-founder

Embrace Failure As a Short Term Setback

Hard times can make us believe that we have failed. Most of us were taught that failure is bad. Therefore, when we fail, we are tempted to throw in the towel and give up. But successful people use failure as stepping stones to climb out of their troubles. Understanding your struggles will boost your motivation when you are faced with setbacks. Reflect on what went wrong and find solutions to the problem that caused the failure. Learn from your mistakes and do things differently to move forward. Draw inspiration from people who failed many times but eventually achieved their dreams.

Take Sensible Risks

Don’t take risks when your emotions are running high. Be objective, and discuss your plans with colleagues, friends, or family. At the end of the day, you’ll have to take sensible risks and step out of your comfort zone with your business. But before you do, make the most of your wisdom, knowledge, and experience. Taking a sensible business risk is not gambling blindly without considering the consequences. Think carefully, weigh the options, and test them out. But the idea is to change…

Keep Your Balance

Albert Einstein once said, “Life is like riding a bicycle, in order to keep your balance, you must keep moving.” Keep moving, keep innovating, keep busy to plow your anger and your energy into something positive. The harder you work, the deeper your roots, until your anchor is greater than the storm. Balance your energies so that there is something for you too. Be grateful for all of your problems. After each one is overcome, you became stronger and more able to meet those that were still to come. “…I grew in all my difficulties.” – James Cash Penney

Build Positivity in Your Life

Building positivity in life is not a one day process and requires a lot of effort and work. Even if today you felt like you could have done better but didn’t, don’t let it stop or discourage you. Every inch of the mile counts and all the little steps will take you to the place and person you need to be. Rejoice in all you have, soldier on and the burden is eased by the strength of your commitment


The pain that comes with hard times is your friend; it is your ally. Pain reminds you to finish the job and get the hell home. Pain tells you when you have been seriously wounded. And you know what the best part about pain is? It tells you you’re not dead yet!. Let’s get up, dust ourselves off and move out smartly, we have a lot of work to do.

Authors Biography
Luis R Claudio Biography

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